News - 01.09.2021

The Garz & Fricke Group enters its second round of the Cross Innovation Lab

After the successful participation in the Cross Innovation Lab 2019, the Garz & Fricke Group will now participate in the Cross Innovation Lab again.

lready in 2019, there were many ideas & a great discussion in this exciting format. In addition to the contact with the latest creative methods, the DONATIFIER was developed. This success story is now to be continued.

What is the Cross Innovation Lab?

Innovation cycles are shortening, markets are becoming more complex - the business environment is changing. Innovative solutions are needed so that companies can remain competitive in the global market. With the Cross Innovation Lab, the Cross Innovation Hub of Hamburg Kreativ Gesellschaft creates an experimental space in which creatives from various disciplines are brought together with our experts from the fields of Industrial Engineering, Mechanical Design, Software Development and Marketing & Sales.

In a proven multi-stage innovation process, experts from different areas work together on a new innovative idea - on an equal footing.

Our goal: We exchange ideas and get to know new methods and techniques. In this way, we open ourselves specifically to new input and an associated change of perspective. Through the external competencies we want to positively influence the quality of our innovations.

Steven Kluge

"Do you have questions about our news or do you need more information? I look forward to your call or e-mail."

Steven Kluge, Head of Marketing +4940791899267